Rasionalitas dan Altruisme Generasi Z

  • Reny Andriyanty Institut Bisnis dan Informatika (IBI) Kosgoro 1957
Keywords: Generasi Z, Rasionalitas, Altruisme, Personaliti, Informasi

Abstract

Tujuan penelitian ini adalah untuk: mengidentifikasi pengaruh personaliti generasi Z terhadap rasionalitas, mengidentifikasi pengaruh informasi bagi generasi Z terhadap rasionalitas, dan mengidentifikasi pengaruh rasionalitas terhadap altruisme generasi Z. Penelitian ini menggunakan metode deskriptif kuantitatif.  Jumlah sampel dalam penelitian ini adalah 100 sampel yang ditentukan secara berkebetulan.  Variabel yang dianalisis adalah personaliti, informasi, rasionalitas dan altruisme.  Seluruh konstruk  dianalisis dengan model persamaan struktural.  Hasil penelitian menunjukkan bahwa  terdapat hubungan langsung antara faktor personaliti dan  informasi terhadap rasionalitas generasi Z.  Terbukti bahwa ada hubungan langsung antara altruism  dengan faktor informasi dan rasionalitas.  Variabel informasi  dan personaliti melalui rasionalitas berpengaruh secara signifikan terhadap atruisme generasi Z.  Implikasi penelitian ini adalah bahwa untuk menumbuhkembangkan sikap altruisme pada generasi Z yang harus diperhatikan adalah menyediakan sumber informasi yang terpercaya, meningkatkan pendidikan yang akan mendorong tumbuhnya kerasionalan.  Hal tersebut didasarkan pada penelitian ini yang menunjukkan bahwa sikap rasional mendorong altruism.

References

Andriyanty, R., & Dewi, D. U. (2021). FAKTOR-FAKTOR SOSIAL YANG MEMPENGARUHI KESADARAN GAYA HIDUP CINTA PRODUK DALAM NEGERI GENERASI MUDA INDONESIA. Sosio Informa, 07(01), 31–45.

Andriyanty, R., & Wahab, D. (2019). Preferensi Konsumen Generasi Z terhadap Konsumsi Produk Dalam Negeri. ETHOS (Jurnal Penelitian Dan Pengabdian), 7(2), 280–296. https://doi.org/10.29313/ethos.v7i2.4694

Andriyanty, R., & Wahab, D. (2022). Indonesian Generation Z Consumer Ethnocentrism on Food and Beverage Product. Technium Social Science Journal, 28(February), 522–538. www.techniumscience.com

Andriyanty, R., & Yunaz, H. (2020). Model Gaya Hidup Konsumen Dalam Memilih Produk Makanan Dalam Negeri. Jurnal Ilmiah Manajemen Dan Bisnis, 21(1), 82–95. https://doi.org/10.30596/jimb.v21i1.4024

Asrarudin, & Dewi, D. U. (2021). DAMPAK KECERDASAN EMOSIONAL DAN MODAL INTELEKTUAL PADA PRODUKTIVITAS BELAJAR ONLINE/DARING PADA MASA PANDEMI COVID-19 MAHASISWA INSTITUT BISNIS DAN INFORMATIKA KOSGORO 1957. Mediastima, 27(1), 1–17.

A.T. Kelsey. (2017). The Consumers of the Future: Influence vs. Affluence.

Băileşteanu, G., & Lungu, A. L. (2014). The “Invisible Hand” and the “Social Visible Hand” in the Economic Mechanism of the Market. Procedia - Social and Behavioral Sciences, 124, 100–106. https://doi.org/10.1016/j.sbspro.2014.02.465

Boone, B., & Quaghebeur, E. (2018). Beyond rational expectations: The effects of heuristic switching in an Overlapping Generations model. Journal of Economic Behavior and Organization, 155, 349–364. https://doi.org/10.1016/j.jebo.2018.09.007

Colman, A. M., & Pulford, B. D. (2018). Altruism, collective rationality, and extreme self-sacrifice. In The Behavioral and brain sciences (Vol. 41, p. e197). NLM (Medline). https://doi.org/10.1017/S0140525X18001632

Dimitriou, C. K., & AbouElgheit, E. (2019a). Understanding generation Z’s social decision-making in travel. In Tourism and Hospitality Management (Vol. 25, Issue 2, pp. 311–334). University of Rijeka. https://doi.org/10.20867/thm.25.2.4

Dimitriou, C. K., & AbouElgheit, E. (2019b). Understanding generation Z’s social decision-making in travel. In Tourism and Hospitality Management (Vol. 25, Issue 2, pp. 311–334). University of Rijeka. https://doi.org/10.20867/thm.25.2.4

Džbánková, Z., & Sirůček, P. (2015). RATIONALITY AND IRRATIONALITY IN ECONOMICS (SELECTED PROBLEMS). The 9th International Days of Statistics and Economics , 391–402.

Fuentes, G. (2006). Pedagogy With and Against the Flow: Generational Shifts, Social Media, and the Gen Z Brain. In Globalizing Architecture: Flows and Disruptions (pp. 669–677).

Gentina Emma Parry, E. (2020). The New Generation Z in Asia. In E. Gentina & E. Parry (Eds.), The New Generation Z in Asia (1st ed., pp. 1–24). Emarald Publishingh Limited.

Golovics, J. (2015). Bounded rationality and altruism: behaviourism in economics. Financial and Economic Review, 14(2), 158–172. https://www.researchgate.net/publication/305073595

Gultom, J. R., Sundara, D., & Fatwara, M. D. (2022). PEMBELAJARAN HYBRID LEARNING MODEL SEBAGAI STRATEGI OPTIMALISASI SISTEM PEMBELAJARAN DI ERA PANDEMI COVID-19 PADA PERGURUAN TINGGI DI JAKARTA. Mediastima, 28(1), 11–22. https://doi.org/10.55122/mediastima.v28i1.385

Güth, W. (2021a). (Un)bounded rationality of decision deliberation. Journal of Economic Behavior and Organization, 186, 364–372. https://doi.org/10.1016/j.jebo.2021.03.034

Güth, W. (2021b). (Un)bounded rationality of decision deliberation. Journal of Economic Behavior and Organization, 186, 364–372. https://doi.org/10.1016/j.jebo.2021.03.034

Haines, W. W. (1981). The Economic Consequences of Altruism. In International Journal of Social Economics (Vol. 8, Issue 4, pp. 50–69). https://doi.org/10.1108/eb013891

Hervé, C., & Mullet, E. (2009). Age and factors influencing consumer behaviour. International Journal of Consumer Studies, 33(3), 302–308. https://doi.org/10.1111/j.1470-6431.2009.00743.x

Kahnemen, D. (2011). Thingking Fast And Slow (1st ed., Vol. 1). Farrar, Strauss and Giroux.

Kinyanjui, & Kariuki, G. (2016). Emotions and Revealed Preference for Rational Altruism.

Krajbich, I., & Dean, M. (2015). How can neuroscience inform economics? In Current Opinion in Behavioral Sciences (Vol. 5). Elsevier Ltd. https://doi.org/10.1016/j.cobeha.2015.07.005

Liu, Y., & Hei, Y. (2021). Exploring Generation Z Consumers’ Attitudes towards Sustainable Fashion and Marketing Activities regarding Sustainable Fashion [Bachelor Degree]. JÖNKÖPING UNIVERSITY.

Machdum, D. M., & Ardhianto, E. (2020). Analisis Belajar Daring Pada Pandemi Covid-19 Di Jurusan Sistem Informasi Institut Bisnis Dan Informatika Kosgoro 1957. Jurnal Sistem Informasi Bisnis, 1(2), 96–103. https://www.indonesiax.co.id/

Matraeva, L., Vasiutina, E., Belyak, A., Solodukha, P., Bondarchuk, N., & Efimova, M. (2019). Economic model of generation Z behavior. Academic Journal of Interdisciplinary Studies, 8(3), 123–134. https://doi.org/10.36941/ajis-2019-0011

Matson, E. W. (2021). A dialectical reading of Adam Smith on wealth and happiness. Journal of Economic Behavior and Organization, 184, 826–836. https://doi.org/10.1016/j.jebo.2020.08.037

Mujcic, R., & Frijters, P. (2011). Altruism in Society: Evidence from a Natural Experiment Involving Commuters (No. 5648).

Nickerson, R. S. (2012). Aspects of rationality: Reflections on what it means to be rational and whether we are. In Aspects of Rationality: Reflections on What it Means to be Rational and Whether we Are. Taylor and Francis. https://doi.org/10.4324/9780203809594

Nurdin Hasibuan, A., & Delila, R. (2020). PERILAKU KONSUMEN DALAM BELANJA ONLINE MELALUI PERSPEKTIF GENDER. Mediastima, 26(1), 84–116.

Olsson, L. E., Friman, M., Lättman, K., & Fujii, S. (2020). Travel and life satisfaction - From Gen Z to the silent generation. Journal of Transport and Health, 18. https://doi.org/10.1016/j.jth.2020.100894

Persada, S. F., Miraja, B. A., & Nadlifatin, R. (2019). Understanding the generation z behavior on D-learning: A Unified Theory of Acceptance and Use of Technology (UTAUT) approach. International Journal of Emerging Technologies in Learning, 14(5), 20–33. https://doi.org/10.3991/ijet.v14i05.9993

Schermelleh-Engel, K., Moosbrugger, H., & Müller, H. (2003). Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures. In Methods of Psychological Research Online (Vol. 8, Issue 2).

Schwartz, T. (2014). Choice functions and bounded rationality. Mathematical Social Sciences, 68(1), 14–18. https://doi.org/10.1016/j.mathsocsci.2013.11.002

Šeinauskienė, B., Maščinskienė, J., & Jucaitytė, I. (2015). The Relationship of Happiness, Impulse Buying and Brand Loyalty. Procedia - Social and Behavioral Sciences, 213, 687–693. https://doi.org/10.1016/j.sbspro.2015.11.487

Serravalle, F., Vannucci, V., & Pantano, E. (2022). “Take it or leave it?”: Evidence on cultural differences affecting return behaviour for Gen Z. Journal of Retailing and Consumer Services, 66. https://doi.org/10.1016/j.jretconser.2022.102942

Sharil, M., Mahbob, N. N., & Baharudin, N. S. (2017). OVERVIEW OF “GENERATION Z” BEHAVIOURAL CHARACTERISTIC AND ITS EFFECT TOWARDS HOSTEL FACILITY. International Journal of Real Estate Studies, 11(2), 59–67.

Simon, H. A. (1959). Theories of Decision-Making in Economics and Behavioral Science. The American Economic Review, 49(3), 253–283.

Simon, H. A. (1972). Theories Of Bounded Rationality. In C. B. McGuire & R. Radner (Eds.), Decision and Organization (1st ed., Vol. 1, pp. 161–176). North-Holland Publishing Company .

Simon, H. A. (1978a). Richard T. Ely Lecture: Rationality as Process and as Product of Thought. American Economic Journal, 68(2), 1–16.

Simon, H. A. (1978b). RATIONAL DECISION-MAKING IN BUSINESS ORGANIZATIONS.

Sobir, O. Z., & Syah, S. (2022). PENERAPAN METODE 4C (COLLECT, CONNECT, CREATE, CONTRIBUTE) PADA MATA KULIAH KEWIRAUSAHAAN SEBAGAI SOLUSI SISTEM PENDIDIKAN YANG BERBASIS MERDEKA BELAJAR. Jurnal Bisnis, Logistik Dan Supply Chain (BLOGCHAIN), 2(1), 42–51. https://doi.org/10.55122/blogchain.v2i1.434

Sofi, S. A., & Nika, F. A. (2017a). Role of intrinsic factors in impulsive buying decision: An empirical study of young consumers. Arab Economic and Business Journal, 12(1), 29–43. https://doi.org/10.1016/j.aebj.2016.12.002

Šramková, M., & Sirotiaková, M. (2021). Consumer Behaviour of Generation Z in the Context of Dual Quality of Daily Consumption Products on EU market. SHS Web of Conferences, 92, 06038. https://doi.org/10.1051/shsconf/20219206038

Stankevich, A. (2017). Explaining the Consumer Decision-Making Process: Critical Literature Review. JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING, 2(6), 7–14. https://doi.org/10.18775/jibrm.1849-8558.2015.26.3001

Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel. (2017). Ricard H. Thaler: Intergrating Economics With Psychology.

Tóbiás, Á. (2019). Rational Altruism. https://doi.org/https://dx.doi.org/10.2139/ssrn.3424594

Vargas-Hernández, J. G., & Ortega, R. P. (2018). Bounded Rationality In Decision-Making. In International Journal of Research in Business Studies and Management (Vol. 5, Issue 10).

Weber, M. (1949). THE METHODOLOGY OF THE Social Sciences (E. A. Shills & H. A. Finch, Eds.; 1st ed.). The Free Press Glencoe.

Wendt, H., & Farhandi, H. (2022). Generation Z as Influencers of Today and Customers of the Future A quantitative study based on the Theory of Planned Behavior Model with the context of High Involvement Products and the New-Car Market.

Published
2024-04-25
How to Cite
Andriyanty, R. (2024). Rasionalitas dan Altruisme Generasi Z. Mediastima, 30(1), 1-12. https://doi.org/10.55122/mediastima.v30i1.1207
Section
Articles