Peran kepercayaan dalam memediasi efek persepsi kemudahan dan persepsi nilai digital pada niat penggunaan kontinu e-payment

  • Junias Robert Gultom Institut Bisnis dan Informatika (IBI) Kosgoro 1957
  • Iwan Setyawan Institut Bisnis dan Informatika (IBI) Kosgoro 1957
  • Rudi Laksono Institut Bisnis dan Informatika (IBI) Kosgoro 1957
Keywords: E-Payment, Persepsi Kemudahan Penggunaan, Persepsi Nilai Digital, Trust

Abstract

Studi ini bertujuan menguji peran kepercayaan sebagai mediator pengaruh antara persepsi kemudahan penggunaan dan persepsi nilai digital terhadap niat penggunaan kontinu e-payment. Sebanyak 234 pengguna e-payment berpartisipasi dalam survei ini. Untuk mewujudkan tujuan tersebut digunakan Structural Equation Modelling-Partial Least Square (SEM-PLS). Hasil studi menunjukkan bahwa persepsi kemudahan penggunaan dan persepsi nilai digital secara langsung mempengaruhi dengan signifikan niat penggunaan berkelanjutan e-payment. Trust tidak memberikan peran dengan signifikan sebagai mediasi pada efek persepsi kemudahan penggunaan terhadap niat penggunaan berkelanjutan e-payment. Sebaliknya, Trust berperan sebagai pemediasi parsial dengan signifikan pada efek persepsi nilai digital terhadap niat penggunaan berkelanjutan e-payment. Dengan demikian, trust bukanlah faktor yang dapat memperkuat pengaruh persepsi kemudahan penggunaan terhadap niat penggunaan berkelanjutan e-payment. Sementara itu, trust berperan dalam meningkatkan pengaruh persepsi nilai digital terhadap niat penggunaan berkelanjutan e-payment.

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Published
2023-04-14
How to Cite
Gultom, J., Setyawan, I., & Laksono, R. (2023). Peran kepercayaan dalam memediasi efek persepsi kemudahan dan persepsi nilai digital pada niat penggunaan kontinu e-payment. Mediastima, 29(1), 54-70. https://doi.org/10.55122/mediastima.v29i1.707
Section
Articles