• Daru Asih Universitas Mercu Buana
  • Yuli Harwani Universitas Mercu Buana
  • Yanto Ramli Universitas Mercu Buana
  • Yusliza Mohd Yussoff Universiti Malaysia Terengganu
  • Eko Tama Putra Saratian Universitas Mercu Buana
  • Mochamad Soelton Universitas Mercu Buana
Keywords: Green Product Management, Sales Force, MSME, Green Campaign, Bantarjaya Village


The main problem of a small industry is not only to achieve a stable high level of performance but also to maintain a position in the market while competing with all the unexpected challenges that will come. the situation in Bantarjaya Village, several problems can be formulated as obstacles. These problems include how to create innovations related to product distribution patterns that experience difficulties in production and increase sales volume. Efforts to create innovations related to product distribution patterns that experience difficulties in production and increase sales volume. this needs to be done by providing knowledge and skills in applying pilot-based marketing management methods to increase revenue. And support coaching motivation and managerial and entrepreneurial skills. Currently, MSMEs spread across Bantarjaya Village are a reference in producing processed snacks. Like, dodol, rangginang, and other pastries, in the home food product industry. Trading services are of course very important so that society continues to develop in a better direction. However, until now his team together with all the human resources of the Bantarjaya village government have continued to struggle to achieve unfinished work programs. Business continuity is a non-static phenomenon due to several reasons such as global climate conditions, scarce resources, insecure and competitive global scenarios, imminent population increase, political instability, economic crises, and innovative new technologies in the world.


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How to Cite
Asih, D., Harwani, Y., Ramli, Y., Yussoff, Y., Saratian, E., & Soelton, M. (2023). STRATEGY OF SALES VOLUME EXPANSION FOR MSME GROUP IN BANTARJAYA VILLAGE, RANCABUNGUR - BOGOR. Jurnal Pengabdian Teratai, 4(1), 132-139.